by Dean Trevelino | Dec 19, 2018 | Blog
Word of mouth has always been an extremely influential marketing tactic. With the popularity of social media over the past decade; however, the concept of “word of mouth” marketing has progressed to “word of screen.” As a society, we follow and obsess over complete...
by Dean Trevelino | Dec 11, 2018 | Blog
When it comes to the world of marketing, it seems that we’re always trying to reinvent the wheel. Sure, as the digital world pushes forward, there is a real need to adjust our tactics to secure a competitive edge. But the root of what we’re trying to accomplish...
by Cody | Dec 7, 2018 | Blog
A client recently shared with our team a few copies of the book Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff. In sharing their “provocative” philosophy, they encouraged us to adopt this approach to clear, direct and...
by Dean Trevelino | Nov 27, 2018 | Blog
Let’s face it, clients leveraging media relations want a constant flow of coverage. Why shouldn’t they? But even as today’s media landscape continues to transform and the 24-hour news cycle reigns supreme, we find ourselves relying on company updates, in-house data...
by Elisa Suri | Nov 15, 2018 | Blog
Like all PR agencies, media monitoring and reporting is a key part of the services we provide to our clients. But historically, the tools and software to support this basic element of public relations have failed to lead the industry into a new position of...
by Dean Trevelino | Nov 8, 2018 | Blog
As a designer, I often find myself looking through industry blogs and websites to see what new trends are appearing in the world of graphic design and typography. While my findings are typically limited to inspiring visuals or minor updates in the world of software, I...