by Emily Rios | Apr 28, 2026 | Blog
Impressions are easy to report and just as easy to dismiss. To demonstrate real PR value, earned media measurement needs to connect visibility to business outcomes that leadership cares about. Why Impressions Alone Fall Short The challenge with impressions is that...
by Emily Rios | Apr 20, 2026 | Blog
Newsrooms are smaller, and inboxes are overflowing. Journalists receive more than 100 pitches a week on average, and most are deleted almost immediately for missing the mark. AI has made pitching faster and easier to scale. PR teams can now generate subject lines,...
by Emily Rios | Mar 2, 2026 | Blog
Marketing continues to expand in scale and complexity. Organizations now operate across a mix of paid, owned and earned channels to reach their audiences. Visibility is no longer the primary constraint. What remains challenging is turning that visibility into...
by Emily Rios | Feb 17, 2026 | Blog
Earned media isn’t going away any time soon, but the way brands gain media attention has broken new ground in recent years. In 2026, ever-shrinking newsrooms, algorithm-driven strategy and AI-generated content has empowered PR professionals to embrace, discover and...
by Emily Rios | Jan 7, 2026 | Blog
As more brands build in-house marketing teams, agencies have to think smarter and more strategically to stand out and prove their worth. T/K co-founder Dean Trevelino shared with Forbes Agency Council that delivering excellence with invaluable capabilities can build...
by Emily Rios | Dec 16, 2025 | Blog
Customer satisfaction starts with a smooth buying experience. When there are too many twists and turns, you risk reduced purchases and loss of trust. T/K co-founder Dean Trevelino shared with Forbes Agency Council that the buying journey must deliver speed, simplicity...