by Max Patel | Dec 6, 2023 | Blog
There is much debate today about the treatment of Florida State University and its absence in the College Football Playoff, a decision made by 13, apparently partial, judges. Some blame the decision to dis one of three undefeated Power 5 teams over loyalty to the SEC,...
by Max Patel | Nov 6, 2023 | Blog
One has Ted Lasso, the football-turned-soccer coach in the wildly successful comedy of the same name, to thank for re-popularizing the famed Walt Whitman quote, “Be Curious. Not Judgmental.” We were curious to learn when the great WW wrote this powerful...
by Max Patel | Oct 30, 2023 | Blog
The holiday season is fast approaching, but for B2C businesses, it’s already well underway. According to the National Retail Federation, 41% of consumers start shopping in October (or earlier). On the other hand, 58% of shoppers report they don’t finish shopping until...
by Max Patel | Oct 17, 2023 | Blog
Does your brand have more than a few miles on it? Indeed, the goal for anyone’s business is to establish a long and successful track record, but sometimes, the wear and tear of time starts to take its toll. According to Hanover Research, more than 75% of companies...
by Max Patel | Sep 29, 2023 | Blog
We’ve all heard this story before: a new year starts with the best-laid marketing plans in place, but teams soon have to pivot as priorities change or external circumstances impact goals for the year. An extreme example of this is in 2020 when the impact of the...
by Dean Trevelino | Aug 28, 2023 | Blog
One of the great things about movies is they can capture the past and bring it forward to new generations. Take Apple TV’s recent release, Blackberry. For Gen Z, they missed the “Crackberry” era and the innovation of the smartphone. It was wild. As forecasters...
