by Elyssa Velez | Jul 7, 2026 | Blog
T/K co-founder Dean Trevelino shared with Forbes Agency Council how empowering authentic user-generated content can help build brand community and reach target audiences. “Traditional social media audiences remain enormous despite the numbers seeming to reflect...
by Elyssa Velez | Jun 16, 2026 | Blog
The AI visibility race is creating a new leadership imperative. As AI platforms increasingly shape how stakeholders discover companies, expertise and solutions, executive visibility is no longer just a reputation play—it’s becoming a business asset. In this...
by Elyssa Velez | May 22, 2026 | Blog
Landing a role at a PR marketing agency is evolving. As recent college graduates begin to enter the workforce, it’s essential to understand how agencies operate behind the scenes. T/K co-founder Dean Trevelino shared with Forbes Agency Council the importance of...
by Elyssa Velez | Apr 20, 2026 | Blog
Newsrooms are smaller, and inboxes are overflowing. Journalists receive more than 100 pitches a week on average, and most are deleted almost immediately for missing the mark. AI has made pitching faster and easier to scale. PR teams can now generate subject lines,...
by Elyssa Velez | Mar 2, 2026 | Blog
Marketing continues to expand in scale and complexity. Organizations now operate across a mix of paid, owned and earned channels to reach their audiences. Visibility is no longer the primary constraint. What remains challenging is turning that visibility into...
by Elyssa Velez | Feb 17, 2026 | Blog
Earned media isn’t going away any time soon, but the way brands gain media attention has broken new ground in recent years. In 2026, ever-shrinking newsrooms, algorithm-driven strategy and AI-generated content has empowered PR professionals to embrace, discover and...