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Why PR Is Even More Important In A Digital Marketing Landscape

Why PR Is Even More Important In A Digital Marketing Landscape

by Dean Trevelino | Jan 16, 2017 | Blog

Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
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Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its growth marketing expansion which features HubSpot Platinum Partner Status. It’s 3Gen Revenue Optimization Methodology is differentiated in by its inclusive, unbiased approach to demand, reputation and lead gen integration. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention.

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From the stadium lights to our favorite Atlanta sp From the stadium lights to our favorite Atlanta spots, T/Kers know how to celebrate game day in style. Where are you cheering from this season? 🏈
Meet Heather, Trevelino/Keller’s very first (and Meet Heather, Trevelino/Keller’s very first (and longest-standing!) team member. As Managing Director, she wears many hats, balancing client strategy, internal operations, and team leadership with equal parts expertise and heart. A backbone of T/K, Heather continues to help shape the agency’s story every single day. Check out what a day in her life looks like!➡️ ✨
This month, we’re celebrating our incredible tea This month, we’re celebrating our incredible team members who are marking work anniversaries at T/K! Their talent, dedication, and passion are what make our culture thrive, and we’re grateful for everything they bring to the table each day. Cheers to Elisa, Lauren, Brianna, and Ciara and many more milestones ahead!✨
Love and baby joy is in the air at T/K 💍👶 We Love and baby joy is in the air at T/K 💍👶 We had such a fun celebration in the office yesterday! We showered our recent brides and brides-to-be — Harper, Elyssa, Madeylyn, and Lillian — and celebrating Rachel’s baby girl on the way. There are so many exciting milestones happening all at once, and we couldn’t be happier to share these special moments together as a team!
T/K was proud to support client @georgia__reads at T/K was proud to support client @georgia__reads at Georgia Reads Day! 📚 Hosted by the Georgia Council on Literacy and Georgia Reads Coach @readwithmalcolm, the event brought together hundreds of Georgia students at the College Football Hall of Fame for a fun-filled celebration of books and literacy. Highlights included reading rally exercises, story time on the field, and even a magician, making it a magical day for students and book lovers alike!
Today, we are celebrating one year in our new T/K Today, we are celebrating one year in our new T/K office! 🏢 Over the past year, this space has fostered collaboration, creativity, and meaningful connections across our team. We’re proud of all we’ve accomplished here and look forward to continuing to grow, innovate, and succeed together. ✨
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