As more brands build in-house marketing teams, agencies have to think smarter and more strategically to stand out and prove their worth.
T/K co-founder Dean Trevelino shared with Forbes Agency Council that delivering excellence with invaluable capabilities can build dependability.
“It’s agreed that the agency that fails to be flexible in budget, contract and approach is vulnerable, so we take that off the table as a concern. If we are crushing it, the client wants more, not less of us. In order to crush it, we have to offer a more robust tech stack, be more responsive than the internal team and enlighten them with competitive insights and ideation. We have to be invaluable.”
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