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The New SXSW

by cody | Apr 15, 2013 | Start-Opia, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR, Tech News

You may be thrown off by the title of this blog post, but after reading an enlightening article by Marc Ruxin from TechCrunch titled “All Things SXSW (Re)Considered”, it felt appropriate. Remember going to concerts 20 years ago? (I don’t because I was 9), but some of...
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ABOUT T/K

Trevelino/Keller is a Growth PR+Mkt firm credited with pioneering reputation marketing. Its outcome-driven mission is to build, launch and grow companies, leveraging a software-rich platform across public relations, growth marketing and creative services. Successful across B2B and B2C, it has a diversified base of experience in technology, healthcare, government, financial services, franchising, environment and lifestyle. Groovy Studios, its creative brand, delivers brand identity, graphic design and web services. Headquartered in Atlanta, the firm owns the industry’s #1 retention rate and ranks as one of the fastest growing in the US.

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Last night, we had a wonderful time hosting T/K’s quarterly networking event, Winepreneurs, where we welcomed 70 guests at @5church_buckhead This is our invitation-only event, where we bring together the greater Atlanta entrepreneur community to make connections and share ideas over a glass of wine. T/K’s next event will be held in August! For more information, visit our website: http://bit.ly/3z1wKjp

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T/K Travel continues! ✈️ Niners, Trevelino/Keller’s retention and reward global travel program, hits full stride in the agency’s 20th anniversary. Air and accommodations for two to adventure, luxury and remote destinations around the world are available to staff every nine years with the agency. Several T/K execs hit the road together for their T/K Niners reward trip to Puerto Vallarta, Mexico. 🇲🇽 There, our execs enjoyed sight-seeing aboard a catamaran, eating authentic Mexican cuisine and taking in the beautiful sunsets. 🌅 Not to mention, they looked fabulous doing so!

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Oh, the places you’ll go at Trevelino/Keller! ✈️ Wild Blue Yonder, our agency global travel program, randomly rewards an adventure travel package somewhere out in the wild blue yonder. 🌎 The randomly selected winner of T/K’s Wild Blue Yonder drawing, held each quarter, submits a wish list of countries around the world, which is then tailored to create the perfect destination getaway, complete with air travel and accommodations. 📍 Where in the world has our team traveled? Account Executive Madelyn Hill took over the quaint town of Lucca in Tuscany. She and friends spent a week in a picturesque rural villa, the home base from which they explored central Italy. Trip highlights included visiting iconic locations like the Trevi Fountain, taking an authentic cooking class, and experiencing the unique and beautiful local culture. 🇮🇹 Who knows where the next Wild Blue Yonder trip will take one of our team members! 🗺

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With a new year, comes new unknowns and new opportunities. By identifying upcoming trends, agencies are able to take proactive steps to avoid industry disruptions, anticipate evolving markets and work towards continued growth. T/K’s Co-Founder Dean Trevelino recently offered some takeaways in Forbes on ways agency leaders can stay on top of 2023 trends. He stated, “Affiliate PR is altering the PR landscape. The pay-to-play lines are blurring rapidly. In every instance, we need to consider this component as a media exposure influence. Social media must take on a similar consideration in that it can no longer be simply about awareness—it must drive transactions, and as we demonstrate this, clients will embrace increased budgets.”

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Join Atlanta Climate Tech, @interface and @cove_tool for Climate Action in the Built Environment, a free panel exploring solutions to reduce carbon emissions in the real estate industry! 🏠♻️ 📆: January 17 ⏰: 6–8 p.m. 📍: Interface HQ Visit the link in our bio to register. #climatechange #climateaction #carbonemissions #atlantabusiness #buildingmaterials #realestateindustry

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Give the gift of adopting a family through @FamiliesFirstATL's Gift-a-Family campaign to support low-income families during this holiday season! Spread holiday cheer by shopping a family’s wish list or providing a generous donation. 🎁❤️ Read more about our T/K Raise and how to help at the link in our bio.
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