Are We Worth It?
We think we are, but we didn’t get here without trial and error, leaps of faith, pivoting ever so slightly. Don’t take our word for it. Best to see what others have to say about it though.
Understanding Reputation Marketing
Regardless of where you are as a company, a reputation marketing strategy has merit if you are driving towards a particular outcome – valuation, scale, acquisition, profitability or even exit. These outcomes will most definitely come sooner and use less marketing...
Ask and You Will Receive
Market research can prove to be an invaluable asset when it comes to learning about your audience, providing you have the funds and time to get it done. The average cost for consumer market research is in the tens of thousands, and the price can alter dramatically...
Does Your Brand Voice Give You an Edge?
In the classic Ian Fleming book and Daniel Craig adaptation of “Casino Royale,” Vesper says, “There are dinner jackets and dinner jackets; this is the latter. And I need you looking like a man who belongs at that table.” If you ask the caretaker of a brand’s voice the...
Why Lean Into Qwoted
In the evolving media landscape, securing earned placements is more challenging than ever. Journalists receive hundreds of pitches per day while being tasked with creating more content under shorter deadlines. Public relations professionals need to find a way to cut...
Shifting To The Hybrid Work Model
COVID-19 brought with it an unparalleled disruption to the working world. Bars and restaurants closed their doors, brick-and-mortar retail looked to e-commerce, and many employees accustomed to the 9-5 office environment, found themselves working from home for the...
What’s Working Right Now in Content Marketing?
Content is the crux of branding, lead gen and sales campaigns within the digital landscape. Marketing that content is a dynamic exercise, and tactics are constantly ebbing and flowing ineffectiveness. Right now, personalization is propelling concise, convenient...
Meredith Media Tours – Virtual or Live – Book It
As public relations pros and media relations mavens, we understand that the journalists we’re pitching on behalf of our clients are inundated with emails, phone calls and DMs from industry peers mirroring our efforts. Anyone on Outlook or Gmail can appreciate that...
Pick The Right Collaboration Tool… Collaboratively
If you enjoy lists that are too long to be helpful and incessant targeted ads, you're going to love Googling "online collaboration tools." It's impossible to overstate the pandemic's impact on demand for remote workflow solutions. As some of us return to the office...
Nurturing Your Marketing Tech Stack
There were more than 8,000 marketing tech solutions released in the last year alone. While some of them were masked by the need for better connectivity for marketers during the pandemic, it’s hard to ignore the 13% increase year over year. And with the new...
Remember The Octanes
Share Your Stories. It was recently announced that an Atlanta intown institution shuttered its original and final Octane Coffee House, another casualty of the pandemic’s will to keep the working class confined to their home Zoom. Octane is personal to us. We launched...
Filling The Integrated Void
Be Wary of Integrated Bias. Most companies of size believe integrated communications is the path to building brands, launching products, capturing market share. Some will even refer to it as 360 brand marketing. We would agree on both fronts. Integrated is the path to...
Beyond Your Zoom Connection
The Office: 2021 While the media seem to have found a new norm -- a little politics, a little business and lifestyle and a little COVID, it offers us a chance to begin to think Beyond COVID. That doesn’t mean letting down our guard, but rather thinking about 2021....