Are We Worth It?

We think we are, but we didn’t get here without trial and error, leaps of faith, pivoting ever so slightly. Don’t take our word for it. Best to see what others have to say about it though.

The Making … Over … Of A Brand

The Making … Over … Of A Brand

Does your brand have more than a few miles on it? Indeed, the goal for anyone’s business is to establish a long and successful track record, but sometimes, the wear and tear of time starts to take its toll. According to Hanover Research, more than 75% of companies...

How Smart Is That?

How Smart Is That?

One of the great things about movies is they can capture the past and bring it forward to new generations. Take Apple TV’s recent release, Blackberry. For Gen Z, they missed the “Crackberry” era and the innovation of the smartphone. It was wild. As forecasters...

The Art of The Pitch

The Art of The Pitch

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead. Establish your...

5 Ways to Put the Thought Back in Thought Leadership

5 Ways to Put the Thought Back in Thought Leadership

According to the recent Thought Leadership Report by the Harris Poll, executives have conflicting opinions when it comes to the value of thought leadership content. The findings show that 9 out of 10 executives believe thought leadership is a critical strategy for...

Untangling the Threads of Twitter’s Latest Rival

Untangling the Threads of Twitter’s Latest Rival

Twitter is one of the original social media platforms from the early aughts. Through short-form messages and a public-square-like atmosphere, it quickly established itself as the place to go for real-time updates, breaking news and trending topics.   Until Elon Musk...

A Tale of Two SEOs

A Tale of Two SEOs

Search is the backbone of the internet. According to research, 93% of global web traffic is driven by Google alone. So, if your website isn’t optimized to appear in search engine results, called SERPs, the chances of users discovering your site are next to zero. In...

The Hardest Working Marketing Funnel

The Hardest Working Marketing Funnel

This may come as a shock to you, but the marketing industry is full of opinions on just about everything. Part of it is because differentiation is how you win clients, but it also comes down to individual strategy. There is more than one way to market. But good...

Q&A: 4 Ways to Keep Your Marketing Momentum

Q&A: 4 Ways to Keep Your Marketing Momentum

Successful marketing pushes your business forward, whether it's getting your name in front of new audiences or cultivating relationships with those already familiar with your brand. But if you aren't careful, your campaigns can stall, leading to stale messaging,...

20 Years. For What It’s Worth.

20 Years. For What It’s Worth.

"For what it's worth" is the idiomatic phrase used when giving someone a piece of information that may or may not be seen as useful or important. In many ways, it's emblematic of public relations and marketing and a glimpse into our last 20 years. Does anyone care...

The Importance of Picking Your Social Platforms

The Importance of Picking Your Social Platforms

According to recent data, social media is now used by 4.9 billion people worldwide, with the average person using 6-7 platforms a month. Simply put, your business needs to be on social if it isn’t already. But you don’t need to take an “everything everywhere all at...

Introducing Leadership: The Role of Public Relations

Introducing Leadership: The Role of Public Relations

A change in leadership can be an exciting time for an organization. At the same time, transition at the executive leadership level can also be unsettling and disruptive for key stakeholders – employees, customers, investors and more. How new leadership is introduced...