Are We Worth It?

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead. Establish your...

According to the recent Thought Leadership Report by the Harris Poll, executives have conflicting opinions when it comes to the value of thought leadership content. The findings show that 9 out of 10 executives believe thought leadership is a critical strategy for...

Twitter is one of the original social media platforms from the early aughts. Through short-form messages and a public-square-like atmosphere, it quickly established itself as the place to go for real-time updates, breaking news and trending topics.   Until Elon Musk...

Search is the backbone of the internet. According to research, 93% of global web traffic is driven by Google alone. So, if your website isn’t optimized to appear in search engine results, called SERPs, the chances of users discovering your site are next to zero. In...

This may come as a shock to you, but the marketing industry is full of opinions on just about everything. Part of it is because differentiation is how you win clients, but it also comes down to individual strategy. There is more than one way to market. But good...

Successful marketing pushes your business forward, whether it's getting your name in front of new audiences or cultivating relationships with those already familiar with your brand. But if you aren't careful, your campaigns can stall, leading to stale messaging,...

"For what it's worth" is the idiomatic phrase used when giving someone a piece of information that may or may not be seen as useful or important. In many ways, it's emblematic of public relations and marketing and a glimpse into our last 20 years. Does anyone care...

According to recent data, social media is now used by 4.9 billion people worldwide, with the average person using 6-7 platforms a month. Simply put, your business needs to be on social if it isn’t already. But you don’t need to take an “everything everywhere all at...

A change in leadership can be an exciting time for an organization. At the same time, transition at the executive leadership level can also be unsettling and disruptive for key stakeholders – employees, customers, investors and more. How new leadership is introduced...

Ten years ago, there were roughly 300 CRM providers in the US. Today that number approaches 2,000. Logic tells us this increase correlates with a drastic rise in demand as more companies lean into the CRM as the backbone of their marketing efforts. But the challenge...

This article isn’t about recession or inflation or how fortune favors the bold (which it does, by the way.) [link to Forbes piece] Maybe, it’s about all three. When meeting with big brands, tech upstarts and disruptors all trying to grow rapidly, the conversation...

As the digital world becomes further ingrained into our everyday lives, users are becoming more and more aware of the extent to which their personal data can be used to influence their online experiences and just how much of that data they may have unknowingly given...