Are We Worth It?

From a consumer standpoint, 88% research product information before they make a purchase, online or in-store. And like it or not, your website is the backbone of your product information, whether you are a B2B or B2C company, e-commerce brand or not. Sure, you may be...

Since making a big splash at the end of ’22, generative AI programs, particularly those that generate images, have been drawing a lot of fanfare and criticism around what their use could mean for the future of business. In one corner, tech enthusiasts are singing the...

I was recently struck by an article about a kid who wrote to Lego asking for a job. Though his mother tried to set realistic expectations for him and help him understand he might not hear back, he did, receiving a handwritten letter from an executive member of the...

I wouldn't go so far as to say that public relations is sacred ground, a place of impartiality that the dollar cannot influence. However, those of us who were in the game before the advent of social media, influencer relations, sponsored content and all this...

Paid media is a critical component of any digital marketing strategy. It is a cost-effective way to get your brand in front of a global audience, while gaining valuable insights about your target customers. When it comes to paid media mastery, there are many skills...

It’s no secret that having a thoughtful social media strategy can lead to success for your business and brand. However, you may be questioning the importance of implementing a social strategy due to its ever-evolving landscape. Is something that seems so daunting...

Economists have declared the U.S. a nation in recession, yet not all businesses are affected.  Some are feeling a pinch; others see little impact.   Historically speaking, a recession is a time when market share is more likely to change hands. Businesses with the...

At the height of his competitive swimming career, Chris DeJong was ranked 5th in the world in the backstroke. He narrowly missed out on the 2004 Greece Summer Games and set his sights on the 2008 Bejing Games as his final chance to swim on the big stage....

If you can put politics aside, you may agree that one of the most debated topics today is the workplace.  Should leadership require people to come back to the office?  Does a hybrid workplace make the most sense?  Or should companies be even more attuned to emerging...

At some point in the last year, you’ve likely come across the term Web3, also referred to as Web 3.0. It’s been one of the biggest buzzwords of the year, but what exactly should you know about this concept that sounds like something from a sci-fi novel?   The Next...

One of the cultural values here at T/K is to “live completely.” It means embracing opportunities to enhance our lives, both personally and professionally, because life is meant to be experienced, not observed.  Travel has always been one of our favorite experiences at...

My uncle’s death is what brought me to the Georgia Chapter of the American Foundation for Suicide Prevention. I became involved to honor his memory and help those struggling with suicidal ideation or suicide loss. After serving as a volunteer, Junior Board and Board...