by Lauren Watt | Aug 10, 2017 | Blog
The August 21 solar eclipse is all relative … to you as a business, consumer, astronomer or even NASA scientist. The relative importance that lies with the latter two is clear. Their predecessors — and the predecessors of their predecessors — will never...
by Lauren Watt | Aug 3, 2017 | Blog
As I find myself succumbing to cocktail party banter about the hottest binge-watching series, it often translates to me inserting myself to request affirmation about a series that’s likely no longer on TV. But they tell me that’s the beauty of binge watching. Anyway,...
by Lauren Watt | Jul 31, 2017 | Blog
Early in my career as a public relations professional, I discovered you can’t effectively pitch stories to media if you don’t understand how their minds operate. How do journalists, bloggers and podcasters decide what is newsworthy and what gets tossed in...
by Lauren Watt | Jul 18, 2017 | Blog
The economy is great, right? Dow is chasing a record 22,000. Quarterly earnings reports for the most part are strong, unless you’re a competitor to Amazon. As the saying goes, “If it ain’t broke, don’t fix it.” No one believes that more than the C-suite of an...
by Lauren Watt | Jun 27, 2017 | Blog
Ever since its earliest days, Trevelino/Keller has represented fearless, independent entrepreneurs. We attract maverick clients because, frankly, we’re a bit on the maverick side. And we are proud to say women hold some of the most important roles in our story,...
by Lauren Watt | Jun 22, 2017 | Blog
These days, brand messages come wrapped in all kinds of packages. Companies prompt you to repost their tweets; pay Facebook to promote their photos; chase you around the Internet with ads. It makes sense – the marketing world is driven by instant information and a...