Building Value Through Audience Personas

Building Value Through Audience Personas

We recently had the opportunity to work with a new business owner, who was looking to market gym wear to a “whoever will buy” audience. While this was not a bad place to start, we knew we had to figure out and document who his audience really was if we wanted to make...
15 Years. Blink of an Eye.

15 Years. Blink of an Eye.

I remember the first year like a childhood house.  Experiences inside the four walls, faces of the people who traipsed through at one time or another and, of course, the milestones.  We’ve had a number of them over 15 blink-of-an-eye years … with so much of it...
Spotlight on T/K Practices: Health

Spotlight on T/K Practices: Health

Trevelino/Keller has differentiated its practice by balancing its focus on Health/Wellness and Health/IT, leveraging its long-standing success on the technology side with its continued interests in wellness, nutrition and smart food sourcing.  As a result, its Health...