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Top 5 Tips to Build a Mutually Beneficial Relationship with Bloggers for your PR Strategy

by Dean Trevelino | Jun 24, 2015 | Public Relations

You’re off and running with your new client and the team agrees it’s a perfect fit for a social media campaign using bloggers as part of your strategy. Before the first email pitch goes out the door here a few reminders for ensuring you’re taking the right steps to...
ABOUT T/K

Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its growth marketing expansion which features HubSpot Platinum Partner Status. It’s 3Gen Revenue Optimization Methodology is differentiated in by its inclusive, unbiased approach to demand, reputation and lead gen integration. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention.

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T/K turns 23! 🎉 Join us in celebrating 23 amazing T/K turns 23! 🎉 Join us in celebrating 23 amazing years as one of the nation's leading Integrated PR+Marketing+Creative firms. We wouldn't be here without our innovative co-CEOs, hardworking teammates, trusting clients, and supportive community. Cheers to you, T/K! 👏
Over the past two weeks, we've had the pleasure of Over the past two weeks, we've had the pleasure of welcoming Owen to our office through the Buckhead Coalition and Atlanta Public Schools Professional Internship Program. The initiative was created in support of Mayor Dickens' ATL Year of the Youth and is dedicated to providing Atlanta students with the tools, resources, and real-world experiences they need to thrive.

From shadowing our agency experts across each department, learning about agency life and participating in media trainings, Owen brought curiosity to our team every day. It's been a joy having him with us, and we're grateful for the opportunity to help foster the next generation of professionals.

Thank you, Owen, for spending the beginning of your summer with us. We can't wait to see all that you accomplish! 👏 

#YearOfTheYouth #StudentInternship #FutureLeaders #AtlantaPublicSchools #BuckheadCoalition #TrevelinoKeller #CommunityImpact
Account Director Katie Huff and Senior Account Exe Account Director Katie Huff and Senior Account Executive Adrianna Allen traveled to Chicago this week to provide on-site support for long-time T/K client @Interface, supporting another successful @neocon_shows Chicago Design Week 🏙️

At the show, Katie and Adrianna helped facilitate showroom media interviews, showcasing the company’s immersive biophilic showroom and the latest global carpet tile and LVT product launches, Forest Within and Cut & Form. They also had fun cheering on the @Cubs at @officialwrigleyfield and snapping a few pics at the @TrinaTurk X @FLORsquares activation at Design Days! ⚾️ 📸
Meet Lisa, our Senior Executive Vice President of Meet Lisa, our Senior Executive Vice President of Finance & Operations at T/K! From financial strategy and HR to operations, technology and cybersecurity, Lisa helps power the infrastructure behind T/K's continued growth 📈. 

Working alongside our CEOs, she ensures the agency is positioned to scale while fostering a people-first culture that supports both our team and our clients. Follow along for a day in the life of the one helping keep everything running smoothly behind the scenes ✨.
Say hello to our summer interns, Amelia and Avery! Say hello to our summer interns, Amelia and Avery! ☀️ 

We're excited to have them on board this summer as they jump into client work, learn the ins and outs of agency life and bring fresh perspectives to the team. Welcome to TK, Amelia and Avery. We can't wait to see all you'll accomplish!
Cheers to our May anniversaries, Lauren and Katie! Cheers to our May anniversaries, Lauren and Katie! 🎉 We’re grateful for the talent, creativity and dedication each of you brings to TK every day. Thank you for growing with us and helping make our team what it is. Here’s to many more milestones ahead!
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