A New Brand to Showcase Personality
Rali, an innovator in corporate change experiences, engaged Trevelino/Keller for a comprehensive brand refresh, including messaging, creative design and a new company website to better its unique position in the market.
Aside from the company logo, Rali gave Trevelino/Keller the flexibility to modify the brand’s color palette, fonts and iconography for a completely new look and feel. Incorporating complementary colors and icons associated with Rali’s various offerings allowed Trevelino/Keller to inject personality and vibrancy into the branding elements.
Iconography was implemented in the new Rali branding and website experience as a visual representation of the modules – or, as Rali terms them, journeys – it offers through its one-of-a-kind Change Experience Platform. The icons utilize organic shapes that offer an abstract feel with the company’s new color palette of bright, energetic tones. The color palette was curated with color theory and symbolism in mind, aligning specific tones to their associated journeys that evoke emotion and depth.
Ready To Start Something Disruptive?