Brand-audience connection is essential. That’s why brands are looking to implement new and innovative ways to encourage website visitors to share first-party data.
T/K co-founder Dean Trevelino shared with Forbes Agency Council that offering AI search assessments and insights is an enticing option.
“While there is tremendous adoption of AI tools for research, content and performance tracking, those non-early adopters are not only trying to figure out how to understand Gemini’s, OpenAI’s and Perplexity’s take on their brand, but also gain new perspectives on their brand in light of AI’s competitive interpretation. Offering AI search assessments and insights is one of the more attractive ways to draw visitors to engage.”
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