Generative AI and zero-click search are reshaping brand exposure and traffic. Agencies are resorting to new tactics and strategies to keep up with the ever-changing environment.
T/K co-founder, Dean Trevelino, shared with Forbes Agency Council how gaining visibility in credible publications can help boost SEO.
“We recognize GenAI models prioritize mentions in trusted and authoritative domains. Our No. 1 tip is to gain visibility in credible publications (local and national). Brand mentions play a key role. We see that SERP, especially AI overviews showing unlinked brand mentions from online communities, has leveled the playing field against firms trying to game the system. This is our top tip for a world where SEO has evolved into GEO—generative engine optimization.”
Read more here: https://www.forbes.com/councils/forbesagencycouncil/2025/07/24/how-to-navigate-click-free-search-13-tips-for-using-pr-to-boost-seo/
