Employee councils can strengthen company culture and support brand perception.
T/K co-founder, Dean Trevelino, shared with Forbes Agency Council that hidden brand champions are often your own employees.
“Never underestimate the brand perspective of the employee—the brand champion of all brand champions—whose passion, knowledge and understanding of the product or service, customer, competitor and market has little equal. Yet, companies too often choose not to distract employees from their daily purpose, be it HR, IT, PR or sales. If they truly believe in the brand, then they are underutilized and have more to give.”
Read more here: https://www.forbes.com/councils/forbesagencycouncil/2025/10/14/12-powerful-ways-an-employee-council-can-benefit-a-brand/
