Visualizing Innovation for Transportation Leader, Werner Enterprises

Trucking and third-party logistics leader, Werner Enterprises, tapped Trevelino/Keller to support its organization with PR and marketing efforts specific to Werner EDGE, the company’s focus on technology and innovation. Through an integrated PR and paid media strategy, we focused on elevating Werner’s thought leadership position while driving leads for the carrier/broker audience.

We were successful in reaching logistics and supply chain writers at top-tier publications (CNBC, Forbes, Wall Street Journal), and trade publications such as Freightwaves, Heavy Duty Trucking and more. Lead generation efforts resulted in a 501% ROAI, improving visibility to shareholders, investors, partners and customers.