A Brand Refresh to Get Where you Want to Be
Launchpad2X was founded in 2012 as an incubator for female founders, but like many non-profit organizations, it found itself in a case of the cobbler and the shoes—without its own resources to support the mission and brand of the organization. Launchpad2X graduate companies bring a combined economic impact of more than a billion dollars. Their mission to bring ‘rocket fuel’ to accelerate launch women entrepreneurs from founder to CEO was growing fast but without a proper foundation to evolve and attract its own corporate sponsors while promoting programs to potential program participants.
Our approach was to modernize and standardize the visual style of the organization and provide a roadmap for the organization to build upon. After refining and modernizing the logo including its iconic flame brandmark, standardizing font treatments and image choices, we produced a full suite of brand assets ranging from sponsorship packets, one-pagers, presentation templates and more. Launchpad2x is ready to take off on its next orbit helping female CEO’s achieve their goals and well positioned to attract the sponsors needed to make that happen.