Landing a role at a PR marketing agency is evolving. As recent college graduates begin to enter the workforce, it’s essential to understand how agencies operate behind the scenes.
T/K co-founder Dean Trevelino shared with Forbes Agency Council the importance of embracing the levers and culture of PR and marketing.
“The first area speaks to expectation, the other to culture. First, we look for the versatility of marketing and PR: embracing the changing world of SEO, AEO and GEO and the levers that PR practitioners and marketers need to pull. Second, we look for those embracing the culture. We are here to make a difference in the work we do on behalf of the clients we sign up to service. Itโs a culture that expects you to know just enough but be ready to accelerate.”
