In terms of digital marketing, building your audience matters. You can achieve this by integrating campaigns through social media platforms like Twitter, Facebook, Instagram, LinkedIn and a variety of new platforms, including one we have been enjoying lately – Periscope.ย
Here are a few tips to keep in mind when ramping up your initial Periscope strategy:
ย Cross-Promote Broadcasts
Letโs say your company already has a strong social media presence. Letโs also say your companyโs Twitter account already garners a good amount of attention. If you have those things down, youโll probably have a head start when it comes to distributing your Periscope content and generating interest. Hereโs some quick examples of how to execute your Periscope content across your other platforms:
- Twitter: Craft a brief yet compelling tweet equipped with hashtags and an attractive visual. As the old adage goes, the more attractive the picture, the more attention youโll get.
- Pinterest: Create informative content that incorporates images with a tall aspect ratio, detailed descriptions of your event and a call to action to your Periscope stream or landing page.
- Instagram: consider adding a text overlay to your images. Content descriptions on this channel tend to be shorter (around 100 characters) and include multiple hashtags (try three to five).
- Facebook: Create a brief video preview to attract attention and tag any guests participating in your Periscope stream to reach a broader audience.
ย Engage With Viewers
Driving audience engagement is a key focus for most brands.ย With Periscope, make sure you:
- Discuss relevant topics: You to have appeal to your audienceโs interests, so tailor your content to encourage them toย engage with you. Listen to what theyโre saying and give good feedback.
- Show some personality: When responding to your audience, donโt sound like a robot. Liven it up. Show them some personality. It helps humanize your brand and give consumers something to remember.
- Involve your audience: Think about it like a date – you want a second one right? Well, then make a strong effort toย communicate. Ask them questions. Respond to feedback. Acknowledge them.
ย Repurpose Your Videos
After you finish your Periscope broadcast, youโll have an opportunity to share the stream for up to 24 hours. You donโt want to lose great content that will disappearย after a day. You can reuse that. How you ask? Repurpose it on YouTube. This is a great way toย extend the life cycle of great content.
ย You can find more insights into making Periscope a viable marketing tool here.
