Trevelino/Keller partners with BLUEScan, a proprietary capability that turns a single scan into an identified customer. Deployed as either a B2C or B2B capability, BLUEScan gives brands one access point, unlimited personalized destinations and a continuously synced identity record behind every scan.
On the consumer side, access comes through on-pack QR codes, shelf displays, event signage and social links. An anonymous buyer becomes a named fan by product, store and region, and refill and re-purchase nudges are timed to the consumption cycle.
In commercial settings, access runs through trade show badges, sell sheets, field collateral and email. Every scan resolves to a named contact and account in a CRM, and a machine-learned next step is routed to the rep who owns it, creating a native CRM environment.
Both motions run on one platform. Live and local identity resolution, proximity outreach and real-time attribution reports run through the same dashboard.
โMost brands can tell you how many scans they got. BLUE Scan tells you who scanned, what they bought and how to continue engaging them,โ states Dean Trevelino, Co-CEO of Trevelino/Keller.
