Onboarding for Growth

Onboarding new hires can involve balancing pre-determined expectations along with investing in training to foster success and growth.

T/K co-founder, Dean Trevelino, shared with Forbes Agency Council that it is essential to ensure a baseline of internship-level experience when bringing on new hires.

“We hire based on a baseline of internship experience, which means an understanding of at least foundational tech-stack capabilities across PR and marketing. The interview will do a good job of hinting at work ethic and confidence. The rest is on us to train them up in presence, service skills, advanced tech stack, problem solving and client immersion. Then, it’s our hope they grow with us indefinitely.”

Read more: https://www.forbes.com/councils/forbesagencycouncil/2025/07/21/how-to-balance-expectations-and-training-for-new-hires-19-expert-tips/