Leadership changes often come with many questions, so it is essential to have an internal and external communications plan in place. T/K co-founder, Dean Trevelino, shared with Forbes Agency Council that a business must look inward to determine if a natural evolution or chance to transform is the next best step.
“It depends on where the company stands at the time of succession. Is it an opportunity to establish a new image of the company, a transformation, or is it a natural evolution? Not all founders step down at a point of relevance. That’s the first tip. If sales are down and stock is down, a natural evolution is not the path. Of course, that’s not a PR decision, but PR needs to counsel fearlessly.”
