Manufacturing At A Crossroads
It May Be The Most Important, Unpredictable Industry In America Over The Next Five Years
Vertical Expansion
It’s true US manufacturing is experiencing unprecedented challenges today, but we cannot ignore the fact that it continues to contribute significantly to the US economy, with a value-added of $2.94 trillion in Q4 2024, representing 10% of the US GDP. For Trevelino/Keller, our commitment to servicing manufacturing has only expanded across a broader set of vertical markets.
Automotive | Parts
Electronics | Components
Textile | Apparel
Food | Beverage
Consumer Goods
Machinery | Equipment
Construction Materials
Chemical | Industrials
Automotive | Parts
Electronics | Components
Textile | Apparel
Food | Beverage
Consumer Goods
Chemical | Industrials
Construction Materials
Flooring | Roofing
Meeting The Integrated Demand
The one constant we are seeing from our manufacturing clients is the need for us to be nimble and versatile. They are relying on our integrated dexterity more than ever, shifting budgets from paid to organic, earned to owned, leaning more on reputation than demand to support leadgen. We have to be thoughtful on the fly, sourcing from an unbiased platform of capabilities that do not raise havoc with their bottom line.
Telling the Story of Belgard, the Leader in Outdoor Living
Immersed in the home market for several years, Trevelino/Keller drives national, regional and trade PR and influencer relations for this Atlanta-based outdoor living market leader. Working closely with in-house design experts, thought leaders and innovators, Trevelino/Keller identifies trends and projects to highlight across the country, creating a strategic cadence of media outreach. Storylines speak to improving home investment values with outdoor living spaces, trends in home design, product innovation, and contractor program support.
The resulting coverage highlights Belgard’s products, knowledge and resources in print, online and broadcast outlets including Architectural Digest, Southern Living, Forbes, US News & World Report, DIY Magazine, House Beautiful and more. Trevelino/Keller also leads Belgard’s influencer relations partnerships, which result in not only online visibility but also earned media coverage in publications such as Atomic Ranch and Architectural Digest.
Trevelino/Keller also leads Belgard’s brand positioning, messaging and media relationships at key industry tradeshows, including Hardscapes North America. The firm develops story arcs to identify Belgard as the industry thought leader, prepares spokespeople for their annual press conference and secures individual media interviews, supported by comprehensive briefing materials.
The Belgard Podcast – Inside Out with Belgard – was also concepted, developed and produced by Trevelino/Keller. The podcast leveraged Belgard’s in-house contractor and design expert to discuss and interview industry experts on trends, best practices for contractors, and more.
Trevelino/Keller demonstrates the impact of public relations with a regular cadence of executive-ready reporting for the leadership team, utilizing data and key themes to illustrate successes and opportunities.
