by Emily Rios | Mar 10, 2024 | Blog
I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small talk. Typically, the purpose of that small talk is to...
by Max Patel | Mar 5, 2024 | Blog
Sure, I could have been more provocative with the title, but I’m not trying to “position” this article as a hatchet job on those who undervalue the importance of brand positioning. Nor would I suggest that only the most successful companies recognize the value of...
by Max Patel | Feb 13, 2024 | Blog
Branding is one of the most important parts of marketing. It’s the “face” of your company, your personality, and ultimately how your business expresses itself to the world. It’s also foundational work for any go-to-market strategy to avoid mid-course corrections....
by Max Patel | Jan 22, 2024 | Blog
Franchising is good business – if you can get it. After all, there are no less than 805,000 franchise units in the U.S. alone, with around 15,000 added just in 2023. Whether we are talking about end-user sales or franchise sales, a successful franchise requires strong...
by Max Patel | Oct 30, 2023 | Blog
The holiday season is fast approaching, but for B2C businesses, it’s already well underway. According to the National Retail Federation, 41% of consumers start shopping in October (or earlier). On the other hand, 58% of shoppers report they don’t finish shopping until...
by Max Patel | Oct 17, 2023 | Blog
Does your brand have more than a few miles on it? Indeed, the goal for anyone’s business is to establish a long and successful track record, but sometimes, the wear and tear of time starts to take its toll. According to Hanover Research, more than 75% of companies...