by Max Patel | Sep 29, 2023 | Blog
We’ve all heard this story before: a new year starts with the best-laid marketing plans in place, but teams soon have to pivot as priorities change or external circumstances impact goals for the year. An extreme example of this is in 2020 when the impact of the...
by Dean Trevelino | Aug 28, 2023 | Blog
One of the great things about movies is they can capture the past and bring it forward to new generations. Take Apple TV’s recent release, Blackberry. For Gen Z, they missed the “Crackberry” era and the innovation of the smartphone. It was wild. As forecasters...
by Colleen Murphy | Aug 25, 2023 | Blog
Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead. Establish your...
by Cory Olsen | Aug 17, 2023 | Blog
According to the recent Thought Leadership Report by the Harris Poll, executives have conflicting opinions when it comes to the value of thought leadership content. The findings show that 9 out of 10 executives believe thought leadership is a critical strategy for...
by Max Patel | Jul 26, 2023 | Blog
Twitter is one of the original social media platforms from the early aughts. Through short-form messages and a public-square-like atmosphere, it quickly established itself as the place to go for real-time updates, breaking news and trending topics. Until Elon Musk...
by Max Patel | Jun 26, 2023 | Blog
Search is the backbone of the internet. According to research, 93% of global web traffic is driven by Google alone. So, if your website isn’t optimized to appear in search engine results, called SERPs, the chances of users discovering your site are next to zero. In...
