How To Reduce Buying-Journey Friction For A Smoother CX

How To Reduce Buying-Journey Friction For A Smoother CX

Customer satisfaction starts with a smooth buying experience. When there are too many twists and turns, you risk reduced purchases and loss of trust. T/K co-founder Dean Trevelino shared with Forbes Agency Council that the buying journey must deliver speed, simplicity...
2025. Certainly a Good Year

2025. Certainly a Good Year

While “Uncertainty” may be the word of 2025 — 82% of chief economists described the current level of uncertainty in the global economy as ‘very high’ in May — we will look back on 2025 with other descriptors. Promising. Opportunistic. Enduring. We chose to keep...
Embracing AI: The 21st Century Dot.Com Movement

Embracing AI: The 21st Century Dot.Com Movement

It’s estimated that over 5,000 dot.com companies were launched during the height of the bubble between 1995 and 2000. Amazon, Google and eBay all launched as .com companies.  In 1999 alone, venture capital backed more than 1,000 dot.com companies with...