Nathan’s Famous


Nathan’s Leverages Its Iconic Brand to Thrive in Pandemic Times

Founded on the shores of Coney Island in 1916, we became the iconic brand’s first AOR, initially to handle PR.  That work was expanded into a fully integrated marketing client. While the pandemic crushed some brands, we worked to position Nathan’s nationally and in New York as one of the more innovative brands in the industry.

Media coverage appeared in QSR Magazine, Nation’s Restaurant News, Restaurant Business, New York Business Journal and Thrillist, telling the story of Nathan’s highly successful ghost kitchen strategy.  The momentum would lead to more than 100 new destinations to get Nathan’s.  Along the way, we introduced a new concept, Wings of New York and worked to reinvigorate an old one in Arthur Treacher’s.