The Coolest Employers in America
NSHSS operates in a category of high school honor societies all struggling for credibility while facing skepticism as a “participatory performance” society. However, it had a thoughtful strategy in an annual career survey. The problem was it lacked traction in the marketplace.
That’s where T/K entered. We stepped in to handle the actual primary survey and analysis, redesigned the Career Report, along with a modern refresh of the NSHSS brand, then took ownership of the media introduction. The survey would successfully land among national media coverage; T/K would be asked the following year to replicate the response.