by Kate Laird | Mar 21, 2022 | Blog
MTW Every morning for the past few weeks, I wake up, make my coffee, and tune into CNN to see what the latest is on the war in Ukraine. I spend the day checking Twitter, I get New York Times updates directly to my email, Associated Press alerts on my phone; I’m...
by Kate Laird | Mar 3, 2022 | Blog
T.S. Eliot wrote, “Only those who will risk going too far can possibly find out how far one can go.” In our public relations and marketing universe, we believe business is a series of small risks and tests to understand the potential of an idea, a strategy, a...
by Kate Laird | Mar 2, 2022 | Blog
As communications professionals, we cannot afford to operate in a vacuum, and while we gain tremendous insights from our clients and their industry knowledge, sometimes we have to bridge the gap between the industry intelligence we have, and the deep dive we need. Our...
by Kate Laird | Mar 1, 2022 | Blog
For many companies, being featured in a national publication like Fast Company is the gold standard. The publication is well-known for profiling unparalleled leaders and organizations disrupting markets, impacting industries and breaking glass ceilings. An article in...
by Kate Laird | Dec 19, 2018 | Blog
Word of mouth has always been an extremely influential marketing tactic. With the popularity of social media over the past decade; however, the concept of “word of mouth” marketing has progressed to “word of screen.” As a society, we follow and obsess over complete...
