WE GET PEOPLE TALKING... LITERALLY... By the bottled water recycling bin, as a media voice in print and broadcast outlets, online in social networks like Facebook and Twitter, in Mom blogs, in community settings like neighborhood association meetings or even girl's night out. Sometimes the topic is about lifestyle, other times business, even political... serious in some instances, light-hearted in others. Most important, if we can get people talking about an issue, an experience, a product, a brand, a promotion, we can make a tangible impact.