After 15 years with some of the best public relations firms in the world, including two stints with partner Genna Keller, Dean Trevelino set out to establish a great boutique firm in 2003, one recognized for strategic thinking and creative programming.

With an experience base of established and emerging brands including the likes of The Coca-Cola Company, Starbucks, EarthLink, Sara Lee Corporation, Verizon Wireless and Sun Microsystems, Dean and partner Genna Keller established the firm's initial focus in Technology, Lifestyle and B2B.

“As a boutique agency, if we are really forward-thinking, we can get from point A to point B faster and more affordably than most. That’s the value proposition of a boutique: unencumbered decision-making and execution with enough internal resources to be exceedingly effective.”

A part of the technology landscape since the early 90s, Genna Keller has had the opportunity to manage public relations initiatives for some of the country's most successful emerging companies and technology, b2b and consumer brands, including early technology pioneers, CompuServe and MindSpring/EarthLink to traditional giants in their respective industries.

Genna's experience runs deep on company launches, corporate positioning and fast-to-market campaigns. Having traveled the country to shows and conferences that were setting the agenda for the future of business, Genna has a keen sense for understanding what is the new, new thing.

“We are focused on delivering something that's difficult to experience in an agency environment – senior folks serving in daily account roles against public relations budgets that don't consume the marketing spend. We want to be seen as a tremendous value add to the client.”