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The Holmes Report - 5/08/06
Trevelino/Keller to Handle Weather Channel Interactive
ATLANTA—Trevelino/Keller Communications Group has added The Weather Channel Interactive, a leading
provider of broadband and wireless weather products including weather.com, Desktop Weather by The
Weather Channel and The Weather Channel Mobile. The Weather Channel currently reaches nearly 90 million
households and draws on the knowledge and experience of more than 100 meteorologists and its global forecast
center.
As the company continues to grow, Trevelino/Keller will work to expand and build relationships with the media
and analyst community and will help the company promote its core products.
NEW YORK—MGP & Associates PR is providing strategic counsel, event communications and media relations
for a free admission debate regarding The Da Vinci Code. The debate will feature biblical scholars commenting on
the messages within the best-selling book and upcoming movie, which opens worldwide on May 19.
MGP also provided PR services for a similar debate before the opening of Mel Gibson’s The Passion of the
Christ two years ago.
DENVER—Lifeline Therapeutics, maker of Protandim dietary supplement, has selected two local agencies to
lead a comprehensive branding, marketing, advertising and public relations campaign. LeGrand Hart has been
selected to lead a national PR campaign, including brand positioning, media relations support, strategy and implementation.
Karsh + Hagan, a full-service marketing and advertising agency, has been charged with product logo
development, package design, product sales promotions, advertisement development and buying. The two agencies
will work closely together to build the brand on a national level.
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