We developed Navigauge’s logo and brand identity, business materials and b2b and b2c websites. Then, we launched Navigauge’s disruptive technology at the National Association of Broadcasters, ruffling the feathers of industry giant, Arbitron who still relied on paper diaries to track radio listening behaviors. A feature in The New York Times speaking to Navigauge’s 90 percent greater accuracy, was the first step in changing the industry.
