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Our Approach to Engagements
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Our Engagement Process
How We Measure Our Engagements
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Atlas Alliance
Start-up Alliance
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spacer engagement_title Moving from the new business process to active engagement can often be a gradual, herding type exercise.  We believe thiere is an ideal methodology to move the relationship from consideration to full engaged, yet it's not always possible to have the client's team available, the business strategy cued up or the product ready to go to market.  Because your competitor just showed up in the New York Times or received a trade magazine award or is keynoting at a leading industry conference, the luxury of a step-by-step, ideally timed engagement is just that.  If there is competitive pressure in the marketplace to put a stake in the ground around the brand or a product, we will encourage clients to jump from 30,000 feet and we will figure out the details along the way.  And when we hit the ground, we will already be running at a pretty good stride.

Activate
How do we engage a new business relationship? We believe methodology is the roadmap to efficiency, a compass for keeping our team moving in the right direction and your team along every step of the way.

Metric
We recognize the importance of a tangible, quantitative method of validating public relations services and the accompanying financial investment. Understanding that no two programs are the same, we set metrics at the front end of a program or campaign based upon the objectives. Beyond the metrics, we believe the quality of a relationship can and should be assessed against a firm's ability to exceed even the intangible expectations.

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