Understanding social media is on everyone's mind because to engage in it you need to understand whether or not it has a benefit or an implication on the way you do business. We don't speak to social media as a means of helping you connect with your high school sweetheart, unless you own a retail brand and she's the buyer for an international department store brand. The fact is, today social media has the attention of all demographics, domestically and internationally.Our approach is called Social Status and to help marketers decide how they can use social media, we host webinars to aid you in determining what your social media strategy should be.  You can hire us to:  develop a webinar series, create a five-stage plan or consult on a monthly basis.  If you don't have a formal strategy, your marketing strategy will not survive your competition.