Our practices are purposeful. They map to our interests in technology, lifestyle, green and niche businesses. Some may say we can¹t claim to be specialists because we focus on four vs one practice. We wouldn¹t argue with that logic. What we can tell you is that our charge is to identify and leverage the synergies of one practice with another. The experiences gained from grassroots lifestyle programming with the launch of a consumer electronics product or the introduction of a carbon neutral certification to a series of small businesses. One practice or one industry focus, only – there¹s nothing special about that.