The marketplace has changed dramatically in the last 24 months. And if you find yourself waiting for recovery, hanging back and safeguarding what you spend or simply choosing to watch from the sidelines, you will wake up and find your agency or your public relations efforts dated and lacking effectiveness.
It's not a question of reinvention, but a natural course of progression. Don't throw away what works, simply embrace technology as a means of being more effective, more in synch with the world on a real time basis. Do that to stay in the game. If you want to get out front, you must think beyond the market's current comprehension. We love when we receive feedback from clients and prospects that goes something like, "hmmmm, I haven't seen that before ... And you can do all those things. That's impressive."
